We are a 360 full service agency with partnerships with the most relevant companies in our fields of expertise such as Hospitality Media Solutions, Holonis, Global Pictures Media and Follow Me Network. We guarantee the most competitive prices due to our high volume of media purchases. We have a strategic business model for ﬁnancing the media campaigns of our clients and offer an investment of 30% of the marketing budget in the same companies we do business with.
OUR MARKETING STRATEGIES
Our approach utilizes Facebook to identify the imagery and messaging with the highest response rate.
Digital Media Allows us to create multiple variations of creative quickly and cost efficiently, enabling us to conduct concept and message testing that will inform our overall marketing strategy.
By taking advantage of Facebook’s simple ad formats, we can conduct multivariate testing on multiple creative iterations.
FACEBOOK TESTING METHODOLOGY
Identify your niche audience and continuously test new targets based on the audience insights gathered in Facebook and 3rd party data partners.
Utilize a testing framework that allows for clear learnings into effective messaging and audience pairings.
Following are samples of the creative and targeting variables that will be tested within Facebook.
OUR SUCCESSFUL CAMPAIGNS
Our team was tasked with creating
Both viral campaigns + general distribution campaigns for Tik Tok.
The KPIs varied by campaign but included video views, Twitter trending status, and app downloads. We create massive awareness and surpassed all required KPIs.
TOTAL VIEWS: 216.685.090
TOTAL INSTALLS: 107.555
Our Team first ran a test campaign with Calm in May, 2017. After getting great results, we agreed to a CPI and ran for 180 consecutive days garnering over 3.600 downloads a day.
With our help Calm was recognized as Apple’s 2017 “App of the Year”.
We performed a paid media and influencer campaign for Visible, a low-cost phone app by Verizon.
During the initial seven day flight, we drove over 20.000 installs - outperforming all other channels in both cost and volume.
We were tasked with driving impressions across social media platforms while their commercial was airing during the Super Bowl.
They requested 20M impressions within a 30-day window to support multiple campaigns. We effectively and efficiently drove brand awareness by pushing teasers, articles and ultimately the Super Bowl Commercial through our distribution Network, gaining over 27M Impressions in 3 days, driving over 100.000 Website Clicks, while retaining budget to support additional campaigns and retargeting during the month.
BY THE NUMBERS
CONECTIONS IN OUR NETWORK
VIDEO VIEWS ON HIGHEST MONTH
INFLUENCERS ACROSS ALL SOCIAL CHANNELS.
3.2 MILLION +
APPS DOWNLOADED ACROSS ALL CAMPAIGNS
OUR TOP CELEBRITY INFLUENCERS
OUR EXCLUSIVE AND UNIQUE DISTRIBUTION OUTLETS
IN OVER 70 MAJOR AIRPORTS ACROSS THE US
FMN’s in airport partnership network appears on thousands of screen in restaurant, retail, bar and in concourses at over 70 US top airports representing a reach of over 1.3 Billion travellers each year.
IN OVER 750,000 HOTEL ROOMS IN 5,200+ INDIVIDUAL LOCATIONS
FMN’s in Hotel partnership Network is a top 10 MSO, in terms of national scale, with over 750,000 connected rooms on a run rate to reach over 1.3M rooms, in 2017, representing 500M travelers yearly, and an 85% market share of the VOD-served rooms in the US.
Global Pictures Media, LLC is a unique financier and full-service Media Planning and Placement company with a revolutionary approach to assisting with the finance and media planning for theatrical releases. We utilize our strategic partnership with Evergreen - Partners. Who is in a partnership with Horizon Media, to create a targeted media plan and support a campaign developed in conjunction with each distributor’s marketing team. Reaching the film´s target audience at the lowest possible cost while maximizing response provides us the ability to maximize the film´s return. A well - planned and thoroughly - executed media buy is the key to a successful ROI of the film´s advertising budget.
Our strategic business model complement our capacity and willingness to finance the media campaign of our clients. Besides the financing, we also offer to make an investment of 30% of the marketing budget into these same companies we do business with to help with their growth. This way we form a loyalty bond between the companies contributing to each other’s benefit. We guarantee the most competitive prices due to our high volume of media purchase.
P&A Loans are senior secured and funded on a “Last-in, First out” basis. Additionally, debt/mezz investors will recoup before Global Pictures Media which will further mitigate risk.
100% of a film’s production costs are subordinated to P&A Loan recoupment.
P&A Loans are cross-collateralized against each picture’s US revenues (Theatrical, VOD, SVOD, DVD & TV).
GPM and Distributor determine the size of the P&A loan based on in-depth analysis, testing and market research of a picture’s potential.
The recoupment of a P&A loan is governed by a lockbox collection account management agreement (CAMA’s) which receives all film revenues.
Target films shall have broad commercial appeal for wide release, in color, with English Language, at least 90 minutes long, with no more restrictive than “R”.
We will engage the same qualified third party testing companies used by the major studio distributors to determine the playability by testing Pictures across diverse audiences. We will utilize these same testing companies to determine the marketability by testing for the effectiveness of marketing materials with specific target audiences identified by the playability testing. We will also conduct awareness testing, tracking the effectiveness of the marketing materials leading up to opening weekend.